What is App Store Optimization (ASO)?

App Store Optimization is the process of improving how an iOS app ranks and converts on the App Store. It covers keyword targeting in the title, subtitle, and keyword field, screenshot messaging and visual hierarchy, description copy, and conversion signals like ratings and reviews. Better ASO means more downloads from the same impressions.

How does Floyd grade my App Store listing?

Floyd benchmarks your listing against the top 10 apps in your App Store category and assigns a letter grade from A to F based on critical issues, warnings, and positive signals. The grade reflects how your title, subtitle, keywords, and screenshots compare to the apps that are winning your category.

What does Floyd actually fix?

Floyd drafts complete replacements for your App Store title, subtitle, keyword field, and description, scored against real keyword popularity and winnability data. It also generates production-ready screenshot frames with marketing copy, headlines, and value propositions overlaid on your existing app screens.

Does Floyd push changes directly to App Store Connect?

Yes. Connect your App Store Connect account once and Floyd uploads approved screenshots and metadata directly to your next app version. No manual exports, no zip files, no copy-pasting between tools.

Is the first audit really free?

Yes. The first audit on any app is free with no credit card required. Paid plans start at $19/month for ongoing audits, screenshot generation, and App Store Connect publishing.

How is Floyd different from AppFollow or SplitMetrics?

AppFollow focuses on review monitoring and competitive tracking. SplitMetrics is built for App Store A/B testing and creative optimization at scale. Floyd is built for the diagnose-fix-ship loop indie developers actually need: get a grade, get the fixes drafted, and ship them to App Store Connect in one flow.

Does Floyd work for Google Play?

Floyd currently supports Apple App Store and App Store Connect only. Google Play support is on the roadmap.

Floyd — ASO Audit & App Store Optimization for Indie Devs

This Privacy Policy describes how Floyd, a service of Smith Holdings LLC ("we", "us", or "our"), collects, uses, and shares information about you when you use MeetFloyd.com and related services (the "Service").

Information we collect

Account information: email address, name (if provided via Google Sign-In).
App Store Connect API credentials: issuer ID, key ID, and the contents of the .p8 private key you supply so Floyd can read and write your App Store listings on your behalf. The private key is encrypted at rest in AWS Secrets Manager (AES-256), is never returned to the browser after upload, and is used only to mint short-lived JWTs for App Store Connect API requests. You can disconnect at any time from Settings → App Store Connect, which deletes the stored secret.
App metadata: app names, descriptions, screenshots, and keywords you submit for audit.
Generated assets: screenshots, marketing copy, and keyword recommendations Floyd produces.
Chat transcripts with Floyd: the messages you send to Floyd's in-app AI assistant and Floyd's replies are persisted in our database, scoped to your account and the app/audit you were working on. We use them to (a) restore your conversation when you return to the app and (b) give Floyd memory of decisions you made in earlier turns. Each turn is also sent to Anthropic for processing — see the third-party section below.
Usage data: page views, feature interactions, and audit history.
Billing information: handled by RevenueCat. We do not store payment card details.

How we use your information

Provide, maintain, and improve the Service.
Generate app audits, keyword analysis, and marketing assets.
Push approved changes to your App Store Connect listings on your behalf.
Send transactional emails (welcome, audit completion, billing).
Detect, prevent, and address technical issues.

Third-party services

We use the following third parties to operate the Service:

Amazon Web Services (AWS): hosting, storage, authentication (Cognito).
Anthropic Claude: AI analysis, copywriting, and the in-app chat assistant. App content, your screenshots, and your chat messages are sent to Anthropic for processing under their commercial terms, which prohibit training on customer data by default.
Apple iTunes Search API: public keyword and app metadata lookups.
Apple App Store Connect: uploading screenshots and metadata on your behalf via your API credentials.
RevenueCat: subscription and payment processing.
Google OAuth: optional sign-in method.

Cookies and analytics

We use PostHog to capture anonymized product usage (page views, feature interactions) and unhandled errors. These analytics cookies are set only after you accept them in the cookie banner on first visit. Declining blocks all analytics cookies; you can clear your browser storage at any time to re-prompt.

Data retention

Account data is retained while your account is active. Audit results and chat transcripts are retained indefinitely unless you delete them. App Store Connect credentials are retained until you disconnect them or delete your account. When you delete your account, active records are removed immediately; encrypted backups may retain deleted data for up to 30 days before they expire.

Your rights

You may access, update, or delete your account information at any time. To permanently delete your account and all associated data (saved apps, audit runs, screenshots, and credentials), sign in and go to Settings → Danger zone → Delete account. You can also email support@meetfloyd.comfor assistance.

Security

We encrypt sensitive credentials at rest and in transit. No security measure is perfect — if you suspect your account has been compromised, contact us immediately.

Children

Floyd is not directed at children under 13 and we do not knowingly collect data from them.

Changes to this policy

We may update this policy. Material changes will be announced via email or in-product notice.

Contact

Questions? Email support@meetfloyd.com.