What is App Store Optimization (ASO)?

App Store Optimization is the process of improving how an iOS app ranks and converts on the App Store. It covers keyword targeting in the title, subtitle, and keyword field, screenshot messaging and visual hierarchy, description copy, and conversion signals like ratings and reviews. Better ASO means more downloads from the same impressions.

How does Floyd grade my App Store listing?

Floyd benchmarks your listing against the top 10 apps in your App Store category and assigns a letter grade from A to F based on critical issues, warnings, and positive signals. The grade reflects how your title, subtitle, keywords, and screenshots compare to the apps that are winning your category.

What does Floyd actually fix?

Floyd drafts complete replacements for your App Store title, subtitle, keyword field, and description, scored against real keyword popularity and winnability data. It also generates production-ready screenshot frames with marketing copy, headlines, and value propositions overlaid on your existing app screens.

Does Floyd push changes directly to App Store Connect?

Yes. Connect your App Store Connect account once and Floyd uploads approved screenshots and metadata directly to your next app version. No manual exports, no zip files, no copy-pasting between tools.

Is the first audit really free?

Yes. The first audit on any app is free with no credit card required. Paid plans start at $19/month for ongoing audits, screenshot generation, and App Store Connect publishing.

How is Floyd different from AppFollow or SplitMetrics?

AppFollow focuses on review monitoring and competitive tracking. SplitMetrics is built for App Store A/B testing and creative optimization at scale. Floyd is built for the diagnose-fix-ship loop indie developers actually need: get a grade, get the fixes drafted, and ship them to App Store Connect in one flow.

Does Floyd work for Google Play?

Floyd currently supports Apple App Store and App Store Connect only. Google Play support is on the roadmap.

See it first. Pay $5 to keep it.

Preview the screenshots Floyd generates for your app. Pay $5 to download the set.

See it before you buy

Floyd

Generate free · download for $5

$5per set

Preview the set Floyd makes for your app. Pay $5 to download it.

✓ Free preview — see the output before you pay
✓ AI-generated App Store screenshots
✓ Smart messaging based on your listing
✓ Multi-device (iPhone, iPad, Watch) — one set, one price
✓ No subscription, no auto-renew

Try free →

Floyd replaces three line items.

Typical cost

$129+/mo

ASO analytics (AppFollow, AppTweak)

Typical cost

$1,500+/set

Designer invoices for screenshots

Typical cost

$500+/hr

ASO consulting

$5 buys you what a designer charges $1,500 for. Try it free first.