01
Plain English audit.
No jargon. No acronyms. Each issue: what it is, why it hurts you, what to do instead. Severity-tagged so you know what's urgent vs. nice-to-have.
You're a founder, not an ASO consultant. Your developer handed you the App Store listing and now you own it. Floyd grades it in 30 seconds, drafts the fix, and explains every change in plain English. No agency call required.
No credit card. No agency call. 30-second audit.
You've talked to two agencies, watched four YouTube videos, and you're still not sure what to actually do. Here's why.
Every ASO agency wants $2,000+/month and a 6-month commitment.
Agencies are priced for funded startups, not pre-seed founders. The good ones won't even talk to you under $2k/mo MRR or a $10k upfront audit.
Every "ASO guide" is written for ASO professionals.
Read three guides and you'll be drowning in 'metadata localization', 'creative iteration cadence', and 'CTR uplift'. None of them tell you what to actually change in your listing tonight.
Your developer doesn't want to be your marketer.
They built the app. They don't want to redesign the screenshots, rewrite the copy, or argue with you about keyword positioning. ASO falls to you by default.
Your screenshot designer and your copywriter are two different freelancers.
And neither of them knows ASO. The screenshots look pretty but the message is weak. The copy reads well but ignores the keyword field. Coordination is the bottleneck.
You can't tell what's working because you can't read the ranking data.
App Store Connect's analytics are designed for ASO professionals. Conversion rates, keyword impressions, source breakdown — without context, the dashboard is noise.
You don't need to learn ASO. You need someone to tell you exactly what to change, and ideally to make the change for you.
No jargon. No acronyms. Each issue: what it is, why it hurts you, what to do instead. Severity-tagged so you know what's urgent vs. nice-to-have.
Floyd doesn't just say 'rewrite your subtitle' — it drafts the new subtitle for you to approve, edit, or reject. Same for keywords, descriptions, and screenshots.
Floyd generates the screenshots and writes the copy. You ship the result. Your existing freelance budget can go toward something else.
The non-technical founder workflow, replaced.
Schedule three agency calls. Fly through pricing decks. Realize you can't afford any of them.
Run the free Floyd audit. Get the same diagnostic an agency would give you, in plain English, in 30 seconds.
Hire a Fiverr designer for screenshots. Hire a copywriter for the description. Stitch the two together yourself.
Floyd generates the screenshots and the copy in one pass. They're designed to work together because Floyd wrote both.
Read 'The Beginner's Guide to ASO' (Part 1 of 7). Take notes. Forget half by Tuesday.
Floyd tells you the five things that matter for your specific listing. Skip the encyclopedia.
Email your developer with a list of changes for them to make in App Store Connect. Wait three days.
Floyd pushes approved changes to App Store Connect via API. Your developer never has to log in.
You don't need to be an ASO expert. But these five things actually move the needle, and Floyd handles all of them.
Title and subtitle are 80% of your keyword strategy.
Apple indexes both heavily. The title is where your most-valuable keyword goes; the subtitle is where the second-most-valuable phrase goes. Everything else is decoration.
Screenshot #1 makes the conversion decision.
60%+ of users decide whether to download from the first screenshot alone. It needs a value-prop headline, not a UI screenshot.
Reviews and ratings are a ranking signal, not just social proof.
Apple ranks apps with more recent positive reviews higher. A review-prompt strategy in the app affects both conversion and discovery.
Localization is the highest-ROI ASO move you can make.
Localizing your listing into 3-5 additional languages typically lifts non-US downloads 50-200% with zero code changes. Floyd drafts the localized copy.
You can A/B test screenshots in App Store Connect itself.
Apple's Product Page Optimization tool lets you run real screenshot tests against live traffic — for free. Most founders don't know it exists.
Floyd handles all five automatically. Run your free audit to see what your listing scores today.
Free first audit. $19/month after that — cheaper than a single hour of an ASO consultant.
Run my free audit →