Floyd/For/non-technical founders
For non-technical founders

Screenshots without the agency.
Without the designer.

You're a founder, not a designer. Your developer handed you the App Store listing and now you own it. Floyd's AI Director turns your app's screens into production-ready App Store screenshots — it writes the headline, picks the palette, and lays out every frame. Preview free, $5 to download. No agency call, no Figma. (Plain-English listing audits are in active development.)

No credit card. No designer. First set free.

Why ASO feels impossible as a founder.

You've talked to two agencies, watched four YouTube videos, and you're still not sure what to actually do. Here's why.

Every ASO agency wants $2,000+/month and a 6-month commitment.

Agencies are priced for funded startups, not pre-seed founders. The good ones won't even talk to you under $2k/mo MRR or a $10k upfront audit.

Every "ASO guide" is written for ASO professionals.

Read three guides and you'll be drowning in 'metadata localization', 'creative iteration cadence', and 'CTR uplift'. None of them tell you what to actually change in your listing tonight.

Your developer doesn't want to be your marketer.

They built the app. They don't want to redesign the screenshots, rewrite the copy, or argue with you about keyword positioning. ASO falls to you by default.

Your screenshot designer and your copywriter are two different freelancers.

And neither of them knows ASO. The screenshots look pretty but the message is weak. The copy reads well but ignores the keyword field. Coordination is the bottleneck.

You can't tell what's working because you can't read the ranking data.

App Store Connect's analytics are designed for ASO professionals. Conversion rates, keyword impressions, source breakdown — without context, the dashboard is noise.

What Floyd gives a non-technical founder.

You don't need to learn design. You need professional App Store screenshots without hiring anyone — and that's exactly what Floyd makes.

01

Screenshots, designed for you.

Upload your app's screens. Floyd's AI Director writes the headline, picks the palette, and composites a production-ready set for iPhone, iPad, and Apple Watch — no design skills, no jargon.

02

Preview before you pay.

Every set is free to preview. Like it? Download for $5. Don't? Regenerate a new direction in seconds — no commitment, no per-app caps.

03

No designer required.

Floyd generates the screenshots and the on-frame headlines. Your freelance budget goes somewhere else. (Full description and metadata copywriting arrive with the listing audit, in active development.)

Founder ASO, before and after Floyd.

The non-technical founder workflow, replaced.

Before

Schedule three agency calls. Fly through pricing decks. Realize you can't afford any of them.

After

Run Floyd free. Generate a production-ready screenshot set for your app in minutes, no design skills.

Before

Hire a Fiverr designer for screenshots. Hire a copywriter for the headlines. Stitch the two together yourself.

After

Floyd generates the screenshots and writes the on-frame headlines in one pass — designed to work together.

Before

Stare at your competitors' polished screenshots wondering how they made them.

After

Floyd's AI Director gives your app the same production-ready treatment — headline, palette, and framing, done for you.

Before

Wait days for a designer to deliver one set, then pay again to test a second direction.

After

Download Floyd's set for $5 and regenerate as many directions as you want.

5 ASO concepts every founder should know.

You don't need to be an ASO expert. But these five things actually move the needle, and Floyd handles all of them.

  1. 1

    Title and subtitle are 80% of your keyword strategy.

    Apple indexes both heavily. The title is where your most-valuable keyword goes; the subtitle is where the second-most-valuable phrase goes. Everything else is decoration.

  2. 2

    Screenshot #1 makes the conversion decision.

    60%+ of users decide whether to download from the first screenshot alone. It needs a value-prop headline, not a UI screenshot.

  3. 3

    Reviews and ratings are a ranking signal, not just social proof.

    Apple ranks apps with more recent positive reviews higher. A review-prompt strategy in the app affects both conversion and discovery.

  4. 4

    Localization is the highest-ROI ASO move you can make.

    Localizing your listing into 3-5 additional languages typically lifts non-US downloads 50-200% with zero code changes. Floyd drafts the localized copy.

  5. 5

    You can A/B test screenshots in App Store Connect itself.

    Apple's Product Page Optimization tool lets you run real screenshot tests against live traffic — for free. Most founders don't know it exists.

Floyd designs the screenshots that put these principles to work. Generate your first set to generate your first set free.

Founder FAQ.

I'm not technical. Is Floyd usable for me?

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Yes — Floyd is designed for founders who don't code or design. Paste your App Store URL (or upload your screens), preview the generated screenshots, and download the set. No design tools, no App Store Connect setup required.

How does Floyd compare to hiring a designer or agency?

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A screenshot designer charges $500–$1,500 per set with days of turnaround; agencies want $2,000+/month. Floyd previews a set free and downloads for a flat $5 in minutes. For one founder who just needs better screenshots, Floyd does that job for a fraction of the cost.

Can my developer use Floyd instead of me?

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Either of you can. Floyd is for whoever owns the App Store listing — many teams have the founder generate the screenshots and the developer upload them at release.

Does Floyd write the description copy too?

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Floyd writes the headline copy that goes on each screenshot today. Full title, subtitle, and description drafting arrive with the listing audit, which is in active development.

What if I don't like Floyd's screenshots?

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Regenerate. Every set is a free preview you can accept, tweak, or throw out — Floyd never charges until you download a set you're happy with.

No agency.
No designer. No Figma.

First set free. $5 per set after that — cheaper than an hour of a freelance designer.

Generate my screenshots →

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