Floyd/For/solo developers
For solo developers

ASO for indie devs
who ship alone.

You wrote the app. You ran the marketing. You don't have time to learn ASO and you definitely don't have $300/month for SensorTower. Floyd audits your listing, drafts the fix, and pushes it live — in one workflow.

No credit card. No agency call. 30-second audit.

Sound familiar?

If you've shipped at least one app to the App Store solo, this list will read like a diary.

You spent six months on the app and one afternoon on the screenshots.

The screenshots are the page. They're 90% of the conversion decision and they look like a 4pm Sunday rush job. You know it.

You've never run a paid ASO audit because the cheapest one is $99.

AppFigures starts at $99/mo. SensorTower talks to you in sales calls. You wanted to try ASO, not commit to a SaaS.

You stuffed the keyword field and downloads didn't move.

You picked keywords by gut. You didn't have data on which ones an indie app could actually rank for, so you guessed — and the rankings showed it.

You've been meaning to A/B test screenshots for six months.

App Store Connect's product page optimization is right there. You've never opened it because designing four new screenshot variants by hand is a weekend you don't have.

You wrote the description copy at 11pm before submission.

First two lines should be a one-line outcome and a proof point. Yours is a feature list because you were tired and TestFlight closed in an hour.

You're shipping a Google Play version and dreading doing it all again.

Different aspect ratios. Different keyword rules. Different screenshot dimensions. Same single-developer team.

What Floyd does that other ASO tools don't.

Most ASO tools are dashboards. Floyd is a one-person marketing department. Three things matter for solo devs.

01

Audit + fix in one flow.

Floyd doesn't just tell you the screenshots are weak. It generates the corrected screenshots — production-ready frames with AI-determined messaging — and queues them for one-click push to App Store Connect.

02

Plain English. Severity-rated.

Every issue is written by Claude in language a developer who doesn't speak ASO can act on. Tagged critical / important / nice-to-have so you know what to fix tonight vs. what can wait for next release.

03

One price. All apps. Both stores.

$19/month covers every app you ship, on the App Store and (soon) Google Play. No per-app pricing. No per-screenshot generation cap. No annual contract.

Indie ASO, before and after Floyd.

The honest version of how solo devs do ASO today vs. with Floyd in the loop.

Before

Open spreadsheet. Paste 30 keywords from gut. Try to remember which ones you already tried.

After

Floyd scores 150 keywords with popularity + winnability for your specific app. You pick the top 5. Two minutes.

Before

Hire a designer on Fiverr for $300, wait four days, get screenshots that look generic.

After

Floyd generates production-ready screenshot frames in under a minute. You approve or regenerate. No back-and-forth.

Before

Manually log into App Store Connect, copy/paste new metadata into eight fields, hope you didn't typo.

After

One click. Floyd pushes approved metadata via App Store Connect API and confirms when it lands.

Before

Read three Reddit threads, watch a YouTube video, still not sure if your subtitle is doing anything.

After

Floyd grades your subtitle A–F with a one-sentence reason and a drafted replacement. You apply or reject.

5 things indie devs should fix first.

Floyd has audited hundreds of indie iOS listings. These are the five issues that show up most often — fix them in this order.

  1. 1

    Your first screenshot is a UI screenshot.

    It should be a value-prop hero — a one-line headline overlaid on the device, not raw UI. The first screenshot drives the conversion decision before anyone scrolls.

  2. 2

    Your subtitle repeats your title.

    Apple gives you 30 free indexed characters in the subtitle. Don't waste them restating the brand name. Use them for a different keyword phrase your target users actually search.

  3. 3

    Your keyword field targets terms you can't win.

    Single high-volume words like 'productivity' or 'fitness' have zero winnability for indie apps. Target adjacent long-tail terms ('habit tracker', 'time blocking') with real search intent.

  4. 4

    Your description leads with feature bullets.

    The first two lines should be a one-line outcome ("Take back your focus.") and a proof point ("30,000 reviews"). Feature lists go below the fold.

  5. 5

    You have no localized listing.

    Your second-largest market is probably not the US. A localized title, subtitle, and keyword field for one extra language often doubles non-US downloads with zero code changes.

Floyd checks all five automatically — and 47 more. Run your free audit to see your grade.

Indie dev FAQ.

I have a day job and ship apps on the side. Is Floyd still worth it?

+
Yes — that's exactly who Floyd is built for. Most ASO tools assume a marketing team checking dashboards daily. Floyd runs an audit in 30 seconds, hands back a plain-English fix list, and generates the corrected screenshots. You make decisions on a lunch break, not a Wednesday strategy meeting.

I already use AppFigures / AppFollow / Sensor Tower. Why switch?

+
Those tools tell you what's wrong. Floyd ships the fix. After the audit, Floyd generates production-ready screenshot frames and pushes approved metadata to App Store Connect via API. No designer handoff, no copy-paste back into App Store Connect. One workflow.

How much does it cost?

+
First audit is free, no credit card. After that, $19/month covers all your apps, both stores, no per-app or per-screenshot caps. Cheaper than a single hour of a freelance ASO consultant.

I don't know anything about ASO. Will I understand the audit?

+
The audit is written in plain English by Claude — no ASO jargon, no acronyms without definitions, no spreadsheets to interpret. Each issue comes with a severity rating (critical / important / nice-to-have) and a drafted fix you can apply or reject.

Does Floyd work for Google Play too?

+
App Store is live today. Google Play support is in active development — the audit and screenshot generation will work the same way once shipped. A single Floyd subscription covers both stores when Play launches.

Built for the dev
who ships at midnight.

Free first audit. $19/month after that — every app you ship, both stores, no caps.

Run my free audit →

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