What is App Store Optimization (ASO)?

App Store Optimization is the process of improving how an iOS app ranks and converts on the App Store. It covers keyword targeting in the title, subtitle, and keyword field, screenshot messaging and visual hierarchy, description copy, and conversion signals like ratings and reviews. Better ASO means more downloads from the same impressions.

How does Floyd grade my App Store listing?

Floyd benchmarks your listing against the top 10 apps in your App Store category and assigns a letter grade from A to F based on critical issues, warnings, and positive signals. The grade reflects how your title, subtitle, keywords, and screenshots compare to the apps that are winning your category.

What does Floyd actually fix?

Floyd drafts complete replacements for your App Store title, subtitle, keyword field, and description, scored against real keyword popularity and winnability data. It also generates production-ready screenshot frames with marketing copy, headlines, and value propositions overlaid on your existing app screens.

Does Floyd push changes directly to App Store Connect?

Yes. Connect your App Store Connect account once and Floyd uploads approved screenshots and metadata directly to your next app version. No manual exports, no zip files, no copy-pasting between tools.

Is the first audit really free?

Yes. The first audit on any app is free with no credit card required. Paid plans start at $19/month for ongoing audits, screenshot generation, and App Store Connect publishing.

How is Floyd different from AppFollow or SplitMetrics?

AppFollow focuses on review monitoring and competitive tracking. SplitMetrics is built for App Store A/B testing and creative optimization at scale. Floyd is built for the diagnose-fix-ship loop indie developers actually need: get a grade, get the fixes drafted, and ship them to App Store Connect in one flow.

Does Floyd work for Google Play?

Floyd currently supports Apple App Store and App Store Connect only. Google Play support is on the roadmap.

Floyd/vs/AppFigures

Comparison

Floyd vs AppFigures.
For indie devs, Floyd is built different.

Name: Floyd
Price: 19 USD

AppFigures is a great analytics platform built for marketing teams managing many apps. Floyd is built for solo iOS devs who want a plain-English audit, AI-generated screenshot fixes, and a one-click push to App Store Connect. Different products, different shape, different price.

Run my free audit →See Floyd pricing

Pricing at a glance.

Pricing as of May 2026. Verify on each vendor's site before purchase.

Floyd

$19/mo flat.

Unlimited apps. Both stores. Free first audit.

AppFigures

$99/mo "Indie" → $349/mo "Pro" → custom enterprise.

Add-ons for keyword data, ASO tools, ad intelligence.

Floyd vs AppFigures, feature by feature.

AppFigures is a feature-rich platform. The question is which features actually move the needle for a solo dev.

Feature	Floyd	AppFigures
Starting price	$19/mo	$99/mo (Indie tier)
Free audit	Yes — full audit, no card	No — 14-day trial
Plain-English written audit	Yes — written by Claude per app	No — dashboards + reports
Generates screenshot creative	Yes — AI-generated frames	No — analytics only
Pushes changes to App Store Connect	Yes — one-click via API	No — read-only
Keyword scoring (popularity + winnability)	Yes — 150 keywords/audit	Yes — paid add-on
Competitor tracking	Top 10 by category	Custom watchlist + alerts
Revenue / download analytics	No (focused on listing optimization)	Yes — deep
Ad intelligence	No	Yes — paid add-on
Apps included	Unlimited	Up to N depending on tier
Both stores (iOS + Google Play)	iOS today, Play in active dev	Both
Built for	Solo indie devs	Marketing teams + agencies

When AppFigures is the right call.

We're not pretending Floyd is the right tool for everyone. Here's when AppFigures is the better call — and you should buy it instead.

→You manage 10+ apps and need a multi-app analytics dashboard with revenue forecasting.
→Your team includes a dedicated mobile growth analyst who lives in dashboards all day.
→You want competitive ad intelligence (creative, keyword targeting, spend estimates) for paid UA strategy.
→You need historical chart-rank data going back years, with custom alerting and Slack integrations.

Verdict.

AppFigures is the right tool for a marketing team. Floyd is the right tool for a solo developer who wants the listing audited and fixed by Friday. If you're shipping alone and your goal is "make my listing better, not learn analytics", Floyd is the lower-friction, lower-cost answer — and it actually generates the fix instead of just diagnosing.

Floyd vs AppFigures FAQ.

Can I migrate my AppFigures keyword tracking to Floyd?

Floyd doesn't import from AppFigures directly — there's no shared format — but Floyd's audit will surface the same keyword recommendations from your live App Store listing in 30 seconds. The first audit is free, so you can compare side-by-side.

Does Floyd track historical rank data like AppFigures?

Floyd tracks audit history per app — so you can see how your grade has changed over time as you ship fixes. It doesn't track daily keyword rank charts the way AppFigures does. If historical rank tracking is a hard requirement, AppFigures is a better fit.

Is Floyd cheaper than AppFigures because it does less?

Floyd does less analytics. It does more creative — it generates the screenshot fixes and pushes them to App Store Connect, which AppFigures doesn't. Different scope, different price.

What if I want both?

Plenty of teams do — AppFigures for the analytics layer, Floyd for the audit + creative + deploy layer. They don't overlap as much as the comparison suggests.

Skip the dashboard.
Ship the fix.

Free first audit. $19/month after that. No 14-day trial countdown.

Run my free audit →

Compare Floyd to other tools

Floyd vs AppFollow Floyd vs AppTweak Floyd vs Sensor Tower

See why Floyd is built for indie devs →

Floyd vs AppFigures.For indie devs, Floyd is built different.