What is App Store Optimization (ASO)?

App Store Optimization is the process of improving how an iOS app ranks and converts on the App Store. It covers keyword targeting in the title, subtitle, and keyword field, screenshot messaging and visual hierarchy, description copy, and conversion signals like ratings and reviews. Better ASO means more downloads from the same impressions.

How does Floyd grade my App Store listing?

Floyd benchmarks your listing against the top 10 apps in your App Store category and assigns a letter grade from A to F based on critical issues, warnings, and positive signals. The grade reflects how your title, subtitle, keywords, and screenshots compare to the apps that are winning your category.

What does Floyd actually fix?

Floyd drafts complete replacements for your App Store title, subtitle, keyword field, and description, scored against real keyword popularity and winnability data. It also generates production-ready screenshot frames with marketing copy, headlines, and value propositions overlaid on your existing app screens.

Does Floyd push changes directly to App Store Connect?

Yes. Connect your App Store Connect account once and Floyd uploads approved screenshots and metadata directly to your next app version. No manual exports, no zip files, no copy-pasting between tools.

Is the first audit really free?

Yes. The first audit on any app is free with no credit card required. Paid plans start at $19/month for ongoing audits, screenshot generation, and App Store Connect publishing.

How is Floyd different from AppFollow or SplitMetrics?

AppFollow focuses on review monitoring and competitive tracking. SplitMetrics is built for App Store A/B testing and creative optimization at scale. Floyd is built for the diagnose-fix-ship loop indie developers actually need: get a grade, get the fixes drafted, and ship them to App Store Connect in one flow.

Does Floyd work for Google Play?

Floyd currently supports Apple App Store and App Store Connect only. Google Play support is on the roadmap.

Floyd/vs/AppFollow

Comparison

Floyd vs AppFollow.
Different problems. Floyd solves listings.

Name: Floyd
Price: 19 USD

AppFollow is a strong review management and reputation platform — built for support teams responding to App Store reviews at scale. Floyd is built for solo iOS devs whose problem is the listing itself, not the review queue. If you don't have a support team, you don't need a review management tool.

Run my free audit →See Floyd pricing

Pricing at a glance.

Pricing as of May 2026. Verify on each vendor's site before purchase.

Floyd

$19/mo flat.

Unlimited apps. Both stores. Free first audit.

AppFollow

$139/mo "Starter" → $479/mo "Growth" → custom.

Tiered by app count + integrations.

Floyd vs AppFollow, feature by feature.

AppFollow and Floyd solve adjacent problems. Here's where they actually overlap and where they don't.

Feature	Floyd	AppFollow
Starting price	$19/mo	$139/mo (Starter)
Free audit	Yes — full audit, no card	No — 7-day trial
Plain-English ASO audit	Yes — written by Claude per app	Limited — keyword tracking only
Generates screenshot creative	Yes — AI-generated frames	No
Pushes changes to App Store Connect	Yes — one-click via API	No — read-only
Review management + auto-replies	No	Yes — core product
Slack / Zendesk / Helpshift integrations	No	Yes — many
Sentiment + tag analysis on reviews	No	Yes
Keyword tracking	Yes — 150 keywords/audit	Yes — daily rank tracking
Apps included	Unlimited	Tiered (5 → 25 → custom)
Built for	Solo indie devs	Support + reputation teams

When AppFollow is the right call.

We're not pretending Floyd is the right tool for everyone. Here's when AppFollow is the better call — and you should buy it instead.

→You have a support team responding to 100+ reviews per week and need workflow tooling.
→You need to integrate review responses with Zendesk, Helpshift, or Slack for routing and SLA tracking.
→You manage many apps with a dedicated reputation/community manager.
→You need sentiment analysis and tagging across thousands of historical reviews.

Verdict.

AppFollow is review management. Floyd is listing optimization. If your review queue is your bottleneck, AppFollow. If your screenshots are your bottleneck (and for solo devs they almost always are), Floyd. Two different problems — pick the tool that matches yours.

Floyd vs AppFollow FAQ.

Does Floyd help with App Store reviews at all?

Floyd's audit factors review signals (rating, review velocity, recent sentiment) into the grade — because they affect ASO ranking. But Floyd doesn't manage replies or workflow. For an indie dev with a manageable review volume, that's usually fine; you reply manually as they come in.

Can I use both Floyd and AppFollow?

Yes — they don't overlap meaningfully. AppFollow on the support side, Floyd on the listing/creative side. Different stacks, different teams typically.

I just want keyword tracking. Why not AppFollow?

AppFollow's daily keyword rank charting is more sophisticated than Floyd's — Floyd grades 150 keywords per audit but doesn't chart them daily. If daily rank charts are your primary need, AppFollow's keyword product is stronger.

Is Floyd cheaper because it does less?

Floyd does less reputation management. It does more on creative and deploys — generating screenshots and pushing them to App Store Connect, which AppFollow doesn't. Different scope, different price.

Fix the listing.
Reviews come next.

Free first audit. $19/month after that. No tiered seat pricing.

Run my free audit →

Compare Floyd to other tools

Floyd vs AppFigures Floyd vs AppTweak Floyd vs Sensor Tower

See why Floyd is built for indie devs →

Floyd vs AppFollow.Different problems. Floyd solves listings.