What is App Store Optimization (ASO)?

App Store Optimization is the process of improving how an iOS app ranks and converts on the App Store. It covers keyword targeting in the title, subtitle, and keyword field, screenshot messaging and visual hierarchy, description copy, and conversion signals like ratings and reviews. Better ASO means more downloads from the same impressions.

How does Floyd grade my App Store listing?

Floyd benchmarks your listing against the top 10 apps in your App Store category and assigns a letter grade from A to F based on critical issues, warnings, and positive signals. The grade reflects how your title, subtitle, keywords, and screenshots compare to the apps that are winning your category.

What does Floyd actually fix?

Floyd drafts complete replacements for your App Store title, subtitle, keyword field, and description, scored against real keyword popularity and winnability data. It also generates production-ready screenshot frames with marketing copy, headlines, and value propositions overlaid on your existing app screens.

Does Floyd push changes directly to App Store Connect?

Yes. Connect your App Store Connect account once and Floyd uploads approved screenshots and metadata directly to your next app version. No manual exports, no zip files, no copy-pasting between tools.

Is the first audit really free?

Yes. The first audit on any app is free with no credit card required. Paid plans start at $19/month for ongoing audits, screenshot generation, and App Store Connect publishing.

How is Floyd different from AppFollow or SplitMetrics?

AppFollow focuses on review monitoring and competitive tracking. SplitMetrics is built for App Store A/B testing and creative optimization at scale. Floyd is built for the diagnose-fix-ship loop indie developers actually need: get a grade, get the fixes drafted, and ship them to App Store Connect in one flow.

Does Floyd work for Google Play?

Floyd currently supports Apple App Store and App Store Connect only. Google Play support is on the roadmap.

Floyd/vs/Sensor Tower

Comparison

Floyd vs Sensor Tower.
Enterprise intelligence. Floyd indie shipping.

Sensor Tower is the gold-standard mobile market intelligence platform — used by VCs, investment banks, and Fortune 500 mobile teams. Floyd is built for solo iOS devs who need a plain-English audit and the screenshots fixed by next deploy. Different products. The pricing reflects it.

Run my free audit →See Floyd pricing

Pricing at a glance.

Pricing as of May 2026. Sensor Tower is sales-led — exact pricing is opaque, but starts in the low-thousands per month for self-serve and ranges to six figures annually for enterprise. Verify directly.

Floyd

$19/mo flat.

Unlimited apps. Both stores. Free first audit. No sales call.

Sensor Tower

Sales-led pricing.

Self-serve plans start ~$1,000+/month. Enterprise contracts $50k+/year. No public free tier.

Floyd vs Sensor Tower, feature by feature.

Sensor Tower is a different product category. The comparison only matters because indie devs sometimes get pitched it anyway.

Feature	Floyd	Sensor Tower
Starting price	$19/mo	~$1,000+/mo (self-serve estimate)
Public pricing	Yes — on the website	No — sales call required
Free audit	Yes — full audit, no card	No — demo + sales process
Plain-English written audit	Yes — written by Claude per app	Reports + dashboards
Generates screenshot creative	Yes — AI-generated frames	No — intelligence only
Pushes changes to App Store Connect	Yes — one-click via API	No — read-only
Market-level download/revenue estimates	No	Yes — flagship feature
Ad intelligence	No	Yes — flagship feature
Investor-grade market reports	No	Yes
Keyword scoring	Yes — 150 keywords/audit	Yes — full keyword database
Apps included	Unlimited	Tiered, contract-based
Built for	Solo indie devs	Investors + enterprise mobile teams

When Sensor Tower is the right call.

We're not pretending Floyd is the right tool for everyone. Here's when Sensor Tower is the better call — and you should buy it instead.

→You're an investor or analyst doing market sizing on mobile categories or specific publishers.
→You're a Fortune 500 mobile team that needs board-level reports on competitor performance.
→You're running multi-million-dollar paid UA campaigns and need ad creative intelligence at scale.
→You have a procurement process and a six-figure annual ASO/intelligence budget.

Verdict.

Sensor Tower is enterprise mobile intelligence. Floyd is indie ASO. If you need board-deck data, Sensor Tower. If you need your subtitle rewritten and your screenshots redesigned by tonight, Floyd. The price gap (50x+) reflects the audience gap, not the product quality.

Floyd vs Sensor Tower FAQ.

Why are you even comparing yourself to Sensor Tower?

Because indie devs Google 'Sensor Tower alternative' and find it priced for enterprise — and they don't have an alternative they can actually buy. Floyd is what they're looking for, even if Sensor Tower is technically a different category of product.

Does Floyd have download estimates like Sensor Tower?

No. Floyd grades your listing and helps you fix it. If you need market sizing or competitor download estimates, that's a different product — Sensor Tower or App Annie/data.ai is the right tool.

I'm at a startup. Do I need Sensor Tower?

Almost certainly not. Sensor Tower's value is in market intelligence at scale — competitor ad spend tracking, category download estimates, publisher portfolios. For a startup with one or a few apps, that's not where the bottleneck is.

Can I see Sensor Tower's pricing without a sales call?

Not really. Sensor Tower is sales-led — pricing is custom, and even self-serve tiers usually require a demo. If sales-led pricing is a dealbreaker, Floyd's $19/month transparent pricing is a stark contrast.

No sales call.
No five-figure quote.

Free first audit. $19/month after that. The price is on the website because we want you to buy without a phone call.

Run my free audit →

Compare Floyd to other tools

Floyd vs AppFigures Floyd vs AppFollow Floyd vs AppTweak

See why Floyd is built for indie devs →

Floyd vs Sensor Tower.Enterprise intelligence. Floyd indie shipping.